What is it about?

EVERY DAY, 96 African elephants are poached. About 43 PERCENT of the lion population in Africa has disappeared. In South Africa alone, a Rhino is killed EVERY 15 HOURS.

Shocked? I'd be surprised if you weren't.

This campaign works with WILDLANDS™️ to educate people in order to prevent dehorning, de-husking, snare-trapping and other forms of illegal hunting taking place on the Somkhanda game reserve in KwaZulu-Natal, South Africa.